Privacy Statement

This website is operated by Spoonful of Sugar Limited (also referred to as “we/our/us”). This Privacy Statement sets out the basis on which any personal data we collect from you or that you provide to us, will be processed by us. In order to fully understand your rights, we encourage you to read this Privacy Statement and to consult our Terms of Use.

Acceptance of Privacy Statement

By using this website, you signify acceptance of this Privacy Statement. If you do not agree with or you are not comfortable with any aspect of the Privacy Statement, your only remedy is to discontinue use of the website. We reserve the right to modify this Privacy Statement at any time. Each time you use this website you will be bound by the then current Privacy Statement and you should review it each time you use the website to satisfy yourself that you are happy with it. Your continued use of any portion of the website following notification or posting of such changes will constitute your acceptance of those changes.

Personal Data

You can visit most of this website without disclosing your personally-identifiable information. However, you may choose to provide us with your personal data, for example when you complete our online surveys or you contact us to request more information or to download papers from our site. This information will only be used by us for (i) the purposes for which it was provided by you; (ii) research purposes on behavioural science; and (iii) verification purposes and statistical analysis. The information provided by you is for the sole use of Spoonful of Sugar Limited and will be treated in strict confidence. It will not be shared with any third parties. By submitting your information, you are authorizing Spoonful of Sugar Limited to use such information as outlined. You may unsubscribe from any Spoonful of Sugar Limited email list or ask to be removed from any database at any time by contacting Spoonful of Sugar Limited directly.

Information and Uses

For general web-browsing no personal information is revealed to us, although certain statistical information is available to us via our internet service provider. The statistical and analytical information provides general and not individually specific information about the number of people who visit this website; the number of people who return to this website; the pages that they visit; where they were before they came to this website and the page in the website at which they exited.

When visiting our website, we may collect, process or transfer information about the name of the domain from which you access the Internet, the IP and logical address of the server you are using, the date and time you access our site or the Internet address of the website from which you linked to our site. This information may be used to help us to improve, administer and diagnose problems with our server and website. We also use this information to measure the number of visitors to the different sections of our site, and to help us make our site more useful to visitors.


Cookies are small pieces of information, stored in simple text files, placed on your computer by a website. Cookies can be read by the website on your subsequent visits. The information stored in a cookie may relate to your browsing habits on the web page, or a unique identification number so that the website can ‘remember’ you on your return visit. Cookies do not contain personal information from which you can be identified, unless you have signed into the password protected areas of our website.

This website uses cookies to track usage and help improve features and services of the site. Statistical and analytical information from cookies provides us with general and not individually specific information about the number of people who visit this website; the number of people who return to this site; the pages that they visit; where they were before they came to this site and the page in the site at which they exited. This information helps us monitor traffic on our website so that we can manage the site’s capacity and efficiency. It also helps us to understand which parts of this site are most popular, and generally to assess user behaviour and characteristics in order to measure interest in and use of the various areas of the site. We also use cookies to track whether these terms and conditions have changed since you last visited this site.

We use two different type of cookies on this site: First party cookies and third Party cookies. First party cookies originate from Spoonful of Sugar Limited and are controlled by us. They are used as set out in Information and Uses above. If you choose to disable cookies in your browser, you can still continue to use our website. Third party cookies can originate from third party service providers to Spoonful of Sugar Limited such as Google Analytics. For specific advice on Google Analytics’ privacy policy please visit:

The other type of third party cookies on this site are cookies that come from third party social media that we are using to enhance our site, for example, Twitter and LinkedIn. These websites have their own cookies, which are controlled by them. Please see Links to third party sites below:

Your access to personal data

You have the right to request a copy of the information held by us about you. Should you wish to do so, please contact Spoonful of Sugar Limited at: Upon request Spoonful of Sugar Limited will provide you with details of the origin of the information held by us about you, the purposes for which it has been collected and the recipients of this information. You also have the right to have changed any inaccuracies in the details we hold about you, the right to object to the use of your data and the right to block any specific uses of your data.


We are committed to ensuring that your information is secure. Once we have received your information, we will endeavour to use the most appropriate physical and technical measures, including staff training and awareness to try and prevent unauthorised access to your data. To this end, this website has security measures in place to protect the loss, misuse, and alteration of the information under our control. These security measures are reviewed regularly. However, as no data transmission over the Internet can be guaranteed as 100% secure, we cannot ensure or warrant the security of any information that you transmit to us and you transfer the data at your own risk.

Links to third-party sites

Our website may, from time to time, contain links to and from other sites including links to social media websites and embedded media player websites. If you follow a link to any of these sites or view the embedded media you may receive cookies from these third-party sites. In this regard, please note that these sites have their own privacy statements and that we do not accept any responsibility or liability for these privacy statements.

Governing Law and Jurisdiction

This Privacy Statement is governed by the laws of England and Wales and any issues surrounding this Privacy Statement are subject to the jurisdiction of the courts of England and Wales.

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